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Shelving, Inc. Launches Home Storage Online Store

The Shelving Store ( Provides Home Storage Solutions

Auburn Hills, MI, May 16, 2007-Shelving, Inc. announced it has launched a new home storage online store, The Shelving Store ( The web site is a feature-rich online store designed to make home storage shopping an engaging and easy process. The Shelving Store is one of the few authorized U.S. dealers of elfa® modular shelving and drawer systems, famous for their outstanding production, quality and engineering.

Shelving, Inc., an Auburn Hills-based company, has been at the forefront of manufacturing and industrial shelving and storage systems for nearly 50 years. "As our customer mix grew, so did the demand for shelving systems designed for residential use. We were well positioned to bring a large offering of exclusive, customized home storage solutions to homeowners," said Joe Schodowski, president of Shelving, Inc.

Home storage is a tremendously growing trend. Americans spent about $2 billion in 2006 on custom closets, up 20% from the prior year, according to estimates by the Association of Closet and Storage Professionals. Television shows like Mission: Organization; Small Space, Big Style; and Neat have raised awareness about the benefit of space organization.

The site's user-friendly layout is organized by rooms and areas of a home including closets, kitchens, offices, laundry rooms, living spaces, kid's space and garages. "Our main goal for the site is ease of navigation and giving users the ability to quickly find exactly what they need," said Schodowski. The site offers a one-page-checkout feature that benefits customers by simplifying the checkout process.

The Shelving Store also has a new home storage showroom, located at 1444 East 11 Mile Road in Madison Heights. The 1,800 square foot showroom fronts Shelving, Inc.'s distribution center and provides a visually pleasing, boutique shopping experience. "Like the web site, the visual presentation of the products is key; everything from the paint colors to the aesthetics of the materials and props were taken into consideration," said Shelving, Inc. Marketing Director, Peggy Schodowski. "The layout promotes a sense of calmness and tranquility, what we are really selling is organization that will solve our customer's clutter problems," added Schodowski.

One of the few retail outlets in the country, The Shelving Store offers a full line of elfa® customized modular storage and drawer systems. "We offer elfa® storage systems because they are designed and engineered like no other in the world, and the functional possibilities are endless. "Our customers continually tell us how elfa® has changed their lives, literally," said Schodowski.

"While home storage is one of the fastest growing trends in home improvement, Southeast Michigan lacks these specialty stores," continued Schodowski. One distinct advantage The Shelving Store's web site and showroom offer to Southeast Michigan customers is the availability of experienced professionals who will come directly to your home and do all the measuring, as well as the complete customized installation. "Other competitors, such as large home storage chains or other online retailers, cannot offer these services so this is a tremendous convenience for our local Michigan customers," said Schodowski.

"There's always an element of emotional support that we provide when selling storage solutions,just by listening to customers who feel overwhelmed by their stuff and helping them to tackle their organizational challenges. On both our web site and in our showroom we advise our customers on how to allocate and use their existing space more efficiently," concluded Schodowski.

A verified Authorize.Net merchant, provides a simple, convenient, and easy to navigate shopping experience with free ground shipping on many items. Purchases can be charged online with MasterCard®, American Express®, Discover®, PayPal and Google Checkout.